What is The Blisspreneur’s Journey™ Dissecting the process and exploring archetypal influences
What is The Blisspreneur’s Journey™
Dissecting the process and exploring archetypal influences
My soul seeks authentic expression. Every day, when I rise, I give thanks for another chance to grow and glow and this immense gratitude is the propelling force through which I facilitate bliss. I imagine that every creative person longs for an opportunity to share themselves with those who will appreciate and offer recognition to them for their art.
As a creative entrepreneur, I’ve learned the value of experiencing the process simply by creating a product. I wish to create a legacy of systems and processes that will be useful for decades to come. My first contribution: The Blisspreneur’s Journey™.
The Blisspreneur’s Journey Model
The Blisspreneur’s Journey™ is a model that depicts the sequential patterns of growth and development for creative entrepreneurs, organizations, and small businesses from divine inspiration (call-to- action) to the expression of their BLISS in one’s craft.
Last week, we learned that the first step in the journey begins with an existing or aspiring entrepreneur asking the questions:
What am I most passionate about?
What are my values?
What are my assets?
How do I relate to the world?
The full journey is broken down as follows:
Stage one of The Blisspreneur’s Journey™ is Discovery. It is comprised of two steps and serves as the initiation and arguably the most important aspect of creating the life we desire. During this stage, we recall times of our original bliss. Questions of value and motivation and influence become our focus. We examine our prior successes and shortcomings as creative entrepreneurs and we make a decision to go after that which works. Whatever that may be.
Stage two is the Embodiment, this is where we develop our identity. The words, the imagery, the visible brand key, the associated psychological call-to- action that we would like to achieve through our brand/business. Here we design the prototype for our business and we test it through measurable methods to see if we have a viable business. We create oOur voice, the mission behind our work.
Stage three is the Expression. During this stage, we have journeyed far enough to become confident creators. We know who we are, what it is we offer the world and the modes in which we should share this passion for designing a sustainable lifestyle. We can apply our knowledge of our motivation, our market, and our product/services to the packaging and sell our works. We can finally reveal to the world the tangible results of our labor. We can initiate our sale. We can celebrate the success of having committed to the process.
I first introduced this model in my “Brand Your Bliss” workshop in Chicago in June.
Now that we know the steps to the journey, we can apply them to well-known brands and figures to demonstrate the progression and identify recognizable examples in the lives of those we respect in the creative world be it art, entertainment, or media.
Simply stated, an archetype is an example of a certain person or thing. Often used in literature and film, examples of popular archetypes include Luke Skywalker in Star Wars, Simba in The Lion King, and Hushpuppy in Beasts of the Southern Wild. Each of these characters embodies the traits and attributes of heroism and from the introduction of the character to the completion of the tale we witness their progression.
In the case of branding, they are also prototypical representatives of recurrent themes or symbols.
In The Blisspreneur’s Journey™, there are 12 archetypal figures, each a symbolic representation of patterns that are comprised of the psychological components of symbols, colors, emotions, as well as astrological influences.
Through research, it can be seen that there is a science behind why we buy the things we do. Why we choose to shop at Aldi’s versus Whole Foods, why we wear Nike versus Adidas, why we listen to Biggie versus 2Pac. Through the intentional use of symbols, brands can effectively communicate to us and manipulate our power of choice by triggering our emotional desires, fears, and speaking to the part of us that understands on a physiological level. For example, brands often use colors that trigger a response in a consumer that corresponds with their chakra’s center. For example, McDonald's uses the colors red and yellow.
If we are to assume that the McDonald’s corporation uses this knowledge in intentional branding, then it could likewise be assumed that the use of red is used to trigger the root chakra. This is the energy center located at the base of the spine and is associated with basic needs, safety, and security. Simultaneously, the use of yellow would trigger the solar plexus chakra; our core, our willpower, our strength AND our bellies; therefore, reinforcing that we need and cannot go on without that Big Mac. “Ba da ba ba ba, I’m lovin’ it.” Hmmm.
Therefore, studying the archetypes offers us an advantage as consumers and creative professionals. We can use this information to not only make more informed decisions and intentional purchases when we shop, but we can also employ our own value system to influence those we provide a service or product to in order to influence them to choose us over the competitor. We can activate a call-to- action that is clear, concise, and timeless like the most successful brands of our time.
In my workshops, I always asked participants to name a successful megabrand. The most popular responses include Walmart, Target, Apple, Starbucks, McDonald’s, Subway, etc. Every one of these brands has a dominant archetype and a niche customer that has deemed their business a select choice for meeting their consumer needs. These brands are also classic in the sense that they have set a standard in their respective industry.
Next week we’ll explore the 12 archetypes of The Blisspreneur’s Journey™ and how some of our favorite key figures and brands can be categorized by the dominant characteristics of a particular archetype. We will focus on Brand Archetype ID (personality, color, design, logo type, name, and symbols) and how it is used to establish a creative and scalable business model that speaks to the consumer’s mind.
We are all on a particular path and it takes a lot of courage to go into the world and radiate your essence. What is your soul seeking to express during your time here?
I hope you’re ready to #LEVELUP and #BRANDYOURBLISS.
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If you have a business, brand, celebrity that you’d like me to highlight, please email me at firstname.lastname@example.org and I’ll be sure to consider it in our line-up!